In today's business environment, the survival of the skin care salon is not assured. Additional services are necessary to attract and maintain clientele. Concern with appearance extends far beyond mere complexion care.

Think about the current services you offer. Take a moment to analyze how reinforcing the image of your client will support all of your other esthetic procedures. Skin care and appearance counseling compliment each other. Once you are trained in appearance counseling, you will be able to counsel individuals privately, give presentations to corporations or teach classes to your peers.

Appearance counseling is an image development program designed to increase the revenue of estheticians, cosmetologists, nurses, psychologists, career professionals and the general public by giving them the knowledge to provide a new service to their clients/patients. Unlike image consulting, appearance counseling involves a trained professional teaching a client/patient the psychology behind the art of style and how to use it to elicit the appropriate response they are seeking from others.

The appearance counselor respects the individual's psychological issues associated with their image but is trained to help the patient broaden their ability to experiment with their appearance by using costuming as a form of spontaneous expression. A woman's clothing, hairstyle and makeup reflect her outer personality, inner essence and mirrors both her professional and social environment. Style preferences protect the wearer. This training program explores these concepts in great detail.

Appearance Counseling:

is of great interest to many people and therefor is a profitable form of revenue.
attracts media exposure and free publicity for the esthetic practitioner.
captures the very essence of the client/patient.
partners with their clients by teaching them the psychological significance behind costuming.
resurrects old clients by introducing new services that bring them back.
pays off handsomely and offers an additional way to build or expand clientele.

Students will learn:

the psychology of appearance.
the different facets of image development from physical form to line, texture and design.
what is style and what is fashion.
what our current culture dictates is beauty.
international esthetic preferences.
the four fashion style types and how to define them.
how to camouflage body irregularities (height and weight).
fashion principles with regards to necklines, waistlines.
how to identify quality garments.
how to select appropriate eyewear.
professional and social costuming requirements.
how to select jewelry and accessories.
how to make recommendations for hair coloring and styling.
color theory and management.
color conceptions (what certain colors imply).
color draping.
color combining.
proper usage of tints, shades and color correctors.
how different light sources alter pigment.
makeup techniques used in the motion picture industry.
corrective makeup techniques.
how to custom blend foundation.

Career Development
Appearance Counseling career guidance included. All aspects of entrepreneurship and starting a business will be covered.

Teaching Aids: Working manual, textbook, video, workbook, client questionnaire forms, client follow-up home assignment forms, educational handouts for professional presentations, seasonal color swatches for clients, and complete color draping kit. On-site training lectures and demonstration of techniques.

Course Offered:
at both of our Training Facilities in San Francisco, California and 1201 Pennsylvania Avenue NW, Suite 300, Washington, D.C. 20004. Course Hours: The five day course is scheduled eight hours a day with a one hour lunch period and two intermediate breaks. Hours may vary on the weekends. A total of 40 lecture and practical hours.
50 hours through our Long Distance Training Program.

To receive certification you must meet the standard graduation requirements of the course, passing all written and oral tests as well as a final exam with an 85% passing grade.

We guarantee results or we will arrange for our graduates to attend another seminar without paying another penny of tuition.

Related Books by Victoria Rayner
The Survival Guide for Today's Career Woman

Related Articles by Victoria Rayner
These articles are PDF files and can be viewed with Adobe Acrobat Reader. If you do no have Adobe Acrobat Reader, click here to download a FREE version.
Image Development for Men
Developing Your Essence of Beauty
Color in Esthetics
The Prom Package
Beauty and the Bride
Sowing Seeds of Beauty
Appearance Counseling - Beyond facial Treatments
Make First Impressions Count
How to Increase Your Income with a New Service
Image Workshops for Clients
Beauty Mystique - The Sensuous European Woman
Elegance - The Privilege of Age

For additional information, please email us or contact us at (415) 398-6013 and provide us with your name and telephone number. An admissions counselor will contact you to personally discuss your particular educational and career objectives.

Appearance Counseling Results