Estheticians/nurses who have been properly trained in effective ways to market their professional services have better job prospects. They earn higher income than their less informed colleagues. Additional training in proposal preparation, resume writing and business planning boosts the esthetician/nurse's earning potential and provides the knowledge needed to negotiate contracts with physicians for higher wages and better benefit packages.

This course will assist estheticians and nurses in making the transition from beauty and health care providers to medical esthetics practitioners. The intent and purpose of the training is to prepare the salon professional and the newly graduated student for the many challenges they will encounter in a clinical environment.

Course Contents:

Introduction to a Career in Medical Esthetics

Step-by-Step Instruction for Writing a Curriculum Vitae
Cover Letters to Physicians
Preparing a Winning Business Plan
Salary Negotiation


Partnering with Physicians

Review of Medical/Esthetic Procedures
Interfacing with Office Personnel and Other Allied Healthcare Providers
Medical Documentation and Terminology
Medical Chart Reading
Professional Symbols and Abbreviations


Patient Management Issues

Interacting with Patients
Liability Issues
Establishing a Quality Assurance Program


Creating a Medical Esthetics Division


The Physical Setup of the Esthetic Workspace
Equipment and Materials Required
Product Inventory - Effective Purchasing Practices


Effective Marketing

Products and Medical/Esthetics Procedures
Designing Displays and Brochures
Promotional Packages
Advanced Selling Techniques
Prospecting for New Patients
Important Alliances
Networking Implementation

Teaching Aids: Working manual and textbook. On-site training includes overhead presentation, slide presentation, audio presentation, video, theory and review.

Course Offered:
at both of our Training Facilities in San Francisco, California and 1201 Pennsylvania Avenue NW, Suite 300, Washington, D.C. 20004. Course Hours: The five day course is scheduled eight hours a day with a one hour lunch period and two intermediate breaks. Hours may vary on the weekends. A total of 40 lecture and practical hours.
50 hours through our Long Distance Training Program.

To receive certification you must meet the standard graduation requirements of the course, passing all written and oral tests as well as a final exam with an 85% passing grade.

Admission Requirements

We guarantee results or we will arrange for our graduates to attend another seminar without paying another penny of tuition.

Related Books by Victoria Rayner
Clinical Cosmetology: A Medical Approach to Esthetics Procedures

For additional information, please email us or contact us at (415) 398-6013 and provide us with your name and telephone number. An admissions counselor will contact you to personally discuss your particular educational and career objectives.