Medical Esthetics and Esthetician Training for Medical Estheticians, Cosmetologists, Nurses & Medical Personnel: Victoria Rayner's Center for Appearance and Esteem Medical Esthetics Training: Victoria Rayner's Institute for Career Advancement
Medical Esthetics Training One Day Workshop Calendar 2006back to home
By Victoria Rayner
Section: ARTICLES ON MEDICAL ESTHETICS
Title: Assessing Camouflage Therapy for the Disfigured Patient - A Personal Perspective: (Dermatology Nursing April 1990)
Topics
  Modified cosmetic techniques
  The role of the nurse
Title: Clinical Cosmetology – A Doctor’s Perspective:
(Les Nouvelles Esthetiques “Clinical Views & News” April 1991)
Topics
  Why dermatologists and estheticians should get to know each other
Title: Dealing With Premenstrual Syndrome –“Clinical Views & News”:
(Les Nouvelles Esthetiques June 1991)
Topics
  The symptoms of PMS
  Skin changes brought about by PMS
  Dietary recommendations
  Fluid retentions
Title: Looking at the Future – “Clinical Views & News”:
(Les Nouvelles Esthetiques)
Topics
  How to determine if  clinical aesthetics is right for you
  The First step
Title: Dermatitis - Eczema:
(Les Nouvelles Esthetiques July/August 1992)
Topics
  Seborrheic dermatitis
  Perioral dermatitis
  Eyelid dermatitis
  Photodermatitis
  Photocontact dermatitis
  Circulatory dermatitis
Title: Esthetic Therapy for Cancer Patients:
(Les Nouvelles Esthetiques February 1994)
Topics
  The facial client with cancer
  Understanding cancer
  The diagnosis of cancer
  Therapy for cancer
  Radiation therapy
  The effect of drug therapy on the skin
  Skin care treatment and facial preparations
  Recommending at-home skin care
Title: Camouflage Therapy – Conquering Children’s Emotions:
(Les Nouvelles Esthetiques "Clinical Views & News” November/December 1996)
Topics
  Childhood
  The parent’s role in therapy
  Dealing with emotions
  The teaching process
  The application
  Adolescent issues
  Marketing services
  Special needs
Title: Skin Problems Related to Hormonal Dysfunction:
(Dermascope Magazine March/April 1997)
Topics
  The  five hormones most associated with skin
Title: Procedimientos de Terapia de Camuflaje Para Pacientes Con Desfiguraciones:
(Actualizationes Terapeuticas Dermatologicas y Estiticas Enero/Febrero 2000
Volumen 23 N1 ISSN 0326-8578)
Topics
  El arte de terapia de camuflaje
  Pacientes candidates que con mas probabilidad se beneficiaran can el procediminiento de camuflado
  Materials de camuflaje
  Como tradaja el terapeuta de camuflaje
  El procedimiento de aplicacion
Title: Beauty By Nature:
(Les Nouvelles Esthetiques February 2000)
Topics
  Through the ages
  Things to consider
  Natural skin care recipes
  The natural way
Title: The Doctor is in – A Behind-the- Scenes Look at a Dermatologist’s Office:
(Les Nouvelles Esthetiques April 2000)
Topics
  Dermatologist examination
  Dermatologic therapy
  Common procedures
  Esthetic treatment options
  Disorders of the skin
  Camouflage therapy
  Hygienic skin care procedures
  Scientifically formulated products
Title: Electrolysis & the Burn Patient:
(Dermascope April 2001)
Topics
  Skin grafting
  Causes of excess hair & electrology treatments
  Finding competent professionals
Title: Special Treatment for Clients Over 40:
(Dermascope November 2001)
Topics
  The immense financial benefit of understanding hormonal dysfunction
  Special skin care therapies for clients over 40
  Special training is required
  Offering cosmetic solutions to clients over 40
  How can we be of the most help to clients over 40
  Other great ideas for your clients over 40
Title: New Frontiers:
(Les Nouvelles Esthetiques May  2001)
Topics
  How hospitals hire
  Special qualifications
  Understanding the importance of drug interactions
  The clinical management of acne
  Cosmetic rehabilitation
  Becoming part of the medical team
  Aesthetic therapy for cancer & post burn patients
  Do you fit the profile of a dermatology associate?
Title: Vitamins:
(Dermascope Magazine December 2001)
Topics
  The importance of vitamin therapy
  Skin disorders caused by vitamin deficiencies
  Vitamins that are allies of the skin
  Vitamin therapy and acne
  Tretinoin: The anti-aging fighter
  Rashes and other skin irritations
  Vitamin C and skin health
  Limitations of vitamin based skin formulations
  When ordering vitamin formulations
  Determining your client’s skin care needs
  In conclusion
Title: Skin Hangover – Healing Therapies to Counteract the Effects of Alcohol:
(Les Nouvelles Esthetiques January 2002)
Topics
  Recognizing alcohol abuse
  Alcohol intolerance
  Women and alcohol consumption
  Alcohol and aging
  The beverage for the skin is alcohol
  How alcohol aggravate acne
  Healing therapies for alcohol addiction
  Acupuncture to ease withdrawal
  First-aid skin treatments for heavy drinkers
  Professional help
Title: What’s the Alternative?
(Les Nouvelles Esthetiques March 2002)
Topics
  Alternative healing terms
  The limitations of alternative medicine
  Identifying disreputable practitioners
  Alternative health care advances
  Natural health remedies for acne
  Ancient organic beauty preparations
  A more natural way
  Alternative therapies
Title: You Are What You Say:
(Dermascope April 2002)
Topics
  Inconsistencies in training encourage misinformation
  The importance of keeping your word
  Words come first, assumptions come second
  Why we should always ask questions
  Choose what you say rather than say what you choose
Title: The Medical Mind:
(Les Nouvelles Esthetiques April 2003)
Topics
  Thinking differently
  Variances in practice patterns
  Benefiting from clinical experience
  Improving your career prospects
  Doing things differently
  Definable characteristics of practitioners with medical minds
  Carefully managed skin care
  Transitioning into the world of medicine
  Taking the first steps
  How to go from zero to maximum credibility
  Choosing the right school or program
  A growing trend
Title: Top 10 Questions on Camouflage Therapy:
(Les Nouvelles Esthetiques July 2003)
Topics
  How does a camouflage therapy session differ from a traditional makeup application?
  Who benefit the most from camouflage therapy service?
  Who would be considered a qualified candidate to practice camouflage therapy on patients?
  What knowledge and technical skill must be acquired prior to providing cosmetic rehabilitation services?
  Where is the best location for a camouflage therapist to provide his or her services?
  What type of people would be considered unsuitable candidates for camouflage therapy services?
  What questions can be asked of the patients prior to beginning the camouflage treatment to determine the patient’s concerns?
  What type of artistry is required?
  What are the best products to conceal disfigurements?
  What are the biggest challenges a camouflage therapist should anticipate having to face when providing his or her services to patients.
Title: Before and After Surgery – The Esthetician Role:
(Les Nouvelles Esthetiques April 2004)
Topics
  If you don’t like it fix it
  Surgical patients have specific needs
  Pre-operative esthetic care suggestions
  Preventive tips for the patient’s well-being
  The essentials
  Precautionary advice
  A post-op home kit
  In summary
Title: Keep it Cool – Skin Care for Extremely Hot Temperatures:
(Les Nouvelles Esthetiques April 2004)
Topics
  Product recommendations for scorching hot weather
  Effects of AHAs on UV sensitivity
  Appropriate precautions for to take acne sufferers
  Enjoyin warm weather with care
Title: Concealing with Camouflage:
(PlasticSurgeryProducts – magazine for plastic surgery professionals May 2005)
Topics
  Color matching
  The application process
•  Cleansing
•  Color selection
•  Cover cream application
•  Powder application
  Application of Skin Type
•  Normal and combination skin
•  Oily skin
•  Acne-prone skin
•  Mature skin
•  Dry skin
  Solving Problems
•  Eyebrows
•  Skin graft discoloration and scar tissue
•  Vitiligo or hypopigmentation of the lips
•  Matching freckles
•  Matching beard stubble
  In Conclusion
Title: The Art of Illusion – Slimming Without Diet, Exercise or Surgery:
(Les Nouvelles Esthetiques May 2005)
Topics
  Weight fluctuation is a fact of life
  The power of illusion
  Fixing flaws for every figure
  The rewards
Section: ARTICLES ON NURSES IN MEDICAL ESTHETICS
Title: Esthetic Nursing – Are We Being Replaced?
(Les Nouvelles Esthetiques April 2005)
Topics
  What we’re up against
  The real threat
  Protecting our future won’t be easy
  Joining forces
  How to determine your immediate risk potential
  Profile your qualification
  Who will win?
Title: A Closer Look Into Esthetics Caregiving By Nurses –
From a Patient & an Educator’s Perspective®©
:
(The Rayner Institute September 2004)
Topics
  Plastic surgery nurses as esthetic providers
  Evolution of esthetic nursing
  Core esthetic nursing competencies
  Ethical considerations
  A license to touch
  Performing high-risk procedures
  Educational management
  Credentials
  Conclusion
Section: ARTICLES ON ALTERNATIVE MEDICINE
Title: Alternative Healing Methods:
(Les Nouvelles Esthetiques September 2004)
Topics
  Counteracting skin aliments
  Healthy skin the natural way
  Alternative healing
  Remedies for puffiness and redness
  Self-healing hypnosis
  The benefit of biofeedback
  Healthful eating
  Worldwide skin remedies
Section: ARTICLES ON EMPOWERMENT
Title: Make First Impressions Count:
(Les Nouvelles Esthetiques January 1996)
Topics
  The look and feel of success
  Playing the beauty game
  Defining your style
  Fashion rules
  Colors works
  Unfold your image
Title: Image – HOW TO REBUILD YOUR IMAGE FOR SUCCESS Part I:
(Dermascope July/August 1997)
Topics
  It is your responsibility to learn to appear as attractive & in sync with trends as possible
  Seven habits of a well-dressed aesthetician
  Lasting impressions
  The well dressed aesthetician
Title: Image – HOW TO REBUILD YOUR IMAGE FOR SUCCESS Part II:
(Dermascope September/October 1997)
Topics
  You want attention? Change your image
  Authoritative career wear
  The unprecedented importance of image
Title: The Million-Dollar Personality:
(Les Nouvelles Esthetiques May 1997)
Topics
  Why are we related to others the way we do
  Increase the odds of being successful
  Self-assessment
  Make your personality work
  Make an entrance
  The art of conversation
  Tact in conversation
  Speaking with conviction
  Listen
  Little courtesies
  Is this effort worth it?
Title: How to Change Your Life with Self-Mentoring:
(Dermascope April 2000)
Topics
  How the child in us sabotages our success
  Gaining control though self-mentoring
  How self-mentoring can help you reach your full-potential
Title: Just Plain Smart – Treating Your Career Like a Business Part 1:
(Dermascope June 2000)
Topics
  Managing your career
  How to thrive during the transition
  The hottest new market to team up or not to team up with
  Planning the negotiation process
  Anticipating future trends
  The need for higher education
  A head start on your first million
Title: For What it’s Worth – Treating Your Career Like a Business Part 2:
(Dermascope July 2000)
Topics
  The starting point
  Reap what you sow
  Invest in yourself
  Determine your worth
  Get serious
Title: The Habit of Success – Treating Your Career Like a Business Part 3:
(Dermascope August 2000)
Topics
  Preparation is the key
  Invest wisely
  Workplace politics
  Improve your impact
  Pursue your dream
Title: Information Management:
(Les Nouvelles Esthetiques August 2001)
Topics
  Suffering from information overload?
  Is all education valuable?
  Establish a resource library
  Getting the most from the internet
  Working knowledge
  Adjusting our approach to education
  The art of factual skin analysis
  Manage your thinking style
  Facing problems and finding solutions
  Intellectual effort is required
  Intelligence: The difference between mediocrity and excellence
Title: How to Benefit from the Confidence Factor:
(Dermascope July 2002)
Topics
  Confidence is an attitude
  Insecurity is only a temporary state of mind
  The origin of professional confidence
  Know yourself & trust yourself
  A world of good feeling
  How our values & ethics influence our self-confidence
Title: Professional Power – How to Get it, How to Use it, How to Sustain it:
(Les Nouvelles Esthetiques February 2002)
Topics
  A good reputation
  Serve your purpose
  Practice concentration and focus
  There is power in organization
  Never compete for attention
  The essence of power is generosity
  Master your emotions
  Accept challenges head-on
  Learn the proper way to ask for assistance
  Powerful for life
Title: Top 10 Indicators of Success:
(Les Nouvelles Esthetiques July 2002)
Topics
  Top 10 things that impede success
  A profound truth
  Top 10 ways we experience success
  Early predictors
  Top 10 indicators of success
  Take charge
Title: Working with Business Intelligence:
(Les Nouvelles Esthetiques November 2002)
Topics
  Make more money instantly
  You have nothing to lose
  A different approach
  What business intelligence involves
  A need for education reforms
  Predictable growth and development
Title: Your Legacy:
(Dermascope Magazine December 2002)
Topics
  The right time & place
  One person alone can make an enormous difference
  Inspiring others
  Something to think about
Title: Master Esthetician – How to Become the Best at What You Do:
(Les Nouvelles Esthetiques December 2002)
Topics
  Do you have what it takes?
  Success – the only acceptable outcome
  Success is a journey
  Seven factors of master esthetician status
  Non-enforced requirements
  Advancing your technical abilities
  Making presentations
  Become a contributing writer
  Obtain help from others
  It is a matter of choice
Title: TOP TEN  WAYS TO MAKE YOUR JOB EASIER:
(Les Nouvelles Esthetiques July 2005)
Topics
  Put your mind into it
  Know your stuff
  A stocked library
  Love what you do
  People you work with
  Take five for yourself
  See it and believe it
  Who has it to spend it?
  Be your own mentor
  Be a free agent, not a slave
Section: ARTICLES ON REGAINING PERSONAL & PROFESSIONAL MOMENTUM
Title: Writing To Expand Professional Horizons:
(Les Nouvelles Esthetics February 1997)
Topics
  Choosing a topic
  Outline
  Research
  Editing
  Tips for professional writing
Title: Why are we not Living Our Dreams: The Importance of Mastering - Difficult Changes:
(Dermascope 1998)
Topics
  Fear is lethal
  Fear is a natural response to change
  Change checklist
  Revamp your attitude by using the “traffic light method”
  Concentrate only on what is important
  Whenever possible seek reliable advise
  Develop effective strategies
  Allow for mistakes & setbacks
  Change brings enlightenment, reflection & renewal
Title: Achieve Financial Success:
(Dermascope August 2000)
Topics
  Key elements of success: passion & persistence
  Specialized knowledge
  Time management
  Sensory vision
  Planning
  Influence and association
  Discipline
  Concentration & ability to handle stress
  Ability to deal with failure
  To learn how money works
Title: See And Be Seen:
(Les Nouvelles Esthetiques May 2001)
Topics
  Solid advice
  Be self-assured
  Write for trade publications
  Consistency is key
  Use good judgment
  Where to look
Title: Your Own Worst Enemy:
(Les Nouvelles Esthetiques October 2002)
Topics
  There is always a part of us we hide from ourselves
  Maintaining a victim mentality
  Suffering is of crucial importance to a victim
  Victims are super agreeables
  Victims never get paid what they are worth
  The power of emotionally intelligent thinking
  How we can raise the odds in our favor
  Considerations of power are essential in business & career life
Title: ATTITUDE - The Great Career Builder:
(Les Nouvelles Esthetiques May 2003)
Topics
  Positive conditioning
  Negative thinking weakens our health
  Deprogramming may be required
  Negative thoughts can take root
  Fighting the fear factor
  Counter-productive thinking
  A positive attitude’s influence
  Maintaining the right attitude
  A fresh approach
  Consider the implications
Title: INTELLECTUAL – Skill Building:
(Dermascope June 2004)
Topics
  Critical thinking defined
  Logical reasoning begins with learning how to make skillful judgments
  Deciphering logical fallacies from true facts
  Evaluating evidence & forming conclusions
  Summary
Section: ARTICLES ON TRAINING & EDUCATION
Title: Choosing a Medical Education:
(Les Nouvelles Esthetiques December 1998)
Topics
  Promise of career opportunities
  Identify quality education programs
  Check out the requirements
  Questions to ask
  Invest in training
Title: The Basic Principles of Teaching:
(Dermascope May 2000)
Topics
  Do you have what it takes to teach?
  Teaching is a social act
  The inner dynamics of the classroom
  Implementation of class rules
  Instructor preparation guidelines
  Establishing a solid basis for your advanced esthetics lesson plan
  Ten rules for effective teaching
Title: The Power of Advanced Education:
(Skin Inc. May 2000)
Topics
  A different perspective
  Professional survival
  A powerful career strategy
  Advanced program
  Career advancement
Title: In Training - How to Get the Most Out of Your Education:
(Les Nouvelles Esthetiques March 2001)
Topics
  Pick your interest ahead of time
  Slow down your schedule
  Properly prepare in advance
  The hidden benefits of arriving early
  The importance of a seating location
  Be an active listener
  Put your random thoughts on paper
  The fine points of mind mapping
  What to do on class break
  Participate in class discussion
  What to do after the course ends
  Final interpretations
Title: The Choice is Yours – Advance Your Career with Certification:
(Les Nouvelles Esthetiques February 2001)
Topics
  The Future
  What certification has to offer
  Is the course highly accredited
  Certification as a career advancement tool
  Can we afford, not to be certified
  Can certification be expensive
Section: ARTICLES ON SPEAKING ENGAGEMENTS/ PRESENTATIONS
Title: The Basic Principles of Teaching:
(Dermascope May 2000)
Topics
  Do you have what it takes to teach?
  Teaching is a social act
  The inner dynamics of the classroom
  Implementation of class rules
  Instructor preparation guidelines
  Establishing a solid basis for your advanced esthetics lesson plan
  Ten rules for effective teaching
Title: Make the Most of It – A Guide to Seminars & Conferences:
(Les Nouvelles Esthetiques September 2001)
Topics
  Build a personal treasury of knowledge
  How to chose the right course
  Prepare for the training
  What to do during class
  Rules for taking notes
  What to do during breaks
  What to do after the class ends
  Putting notes on tape
  A matter of money and common sense
Title: The Art of Conducting Presentations:
(Dermascope February 2004)
Topics
  Why lecture on skin cancer?
  Where to locate the best sources of information for your talk
  Where you can give your presentation
  What your seminars should include
  Preparing the first draft of your speech
  Staying focused on your subject
  Creating visuals with presentation software
  Where to begin
  A word about your appearance
  What to do if you suffer from stage fright
Section: ARTICLES ON MANAGEMENT, INTERPERSONAL & WORK-RELATED ISSUES
Title: Crime Prevention In and Around The Salon:
(Dermascope Mach 2005)
Topics
  Safety concerns – a fast-growing problem in our industry
  Maintain our own safety
  Self-defense techniques
  Counteracting workplace violence
  Ensure your personal security
  Sexual assault
  Trust your instincts
Title: Business Etiquette:
(Les Nouvelles Esthetiques April 1999)
Topics
  Appropriate verbal conduct
  Acknowledgement of professional obligations
  Acceptable conduct by telephone & email
  Controlling emotions
  The bottom line
Title: Working Together – Improving Business Relationships Between Women:
(Les Nouvelles Esthetiques September 2000)
Topics
  It’s not your imagination
  Women who run in packs
  Making it work
  Points to remember
  Building stronger alliances
Title: Mind Your Professional Manners:
(Dermascope March 1999)
Topics
  Topics unsuitable for discussion in a business environment
  By our manners we are revealed
  Courtesy & tact begin at home
  Extending hospitality in the workplace
  Guidelines pertaining to telephone etiquette
  E-mail & professional etiquette
  Common courtesies to observe
  Defusing verbal conflicts
Title: First Aid Emergencies – in Your Workplace:
(Dermascope June 2001)
Topics
  Salon or spa first aid emergency preparedness
  Important addresses
  First aid supplies
  Homeopathic first aid kit
  What to do for cuts, lacerations, burns & strains
  First aid procedures for shock
  When to call a ambulance
  First aid emergency preparedness training
Title: The Importance of Observing HEALTH & SAFETY Regulation:
(Dermascope July 2001)
Topics
  How bacteria enters our bodies
  How bacteria causes disease
  Fighting off disease
  How to prevent the spread of disease
  Standards rules & regulations for health & safety
  Enforcement
  Minimum equipment requirements
  Disinfecting non-electrical instruments and equipment
  Disinfecting electrical instruments
  Disposable instruments & supplies
  Personal cleanliness
  Disease and infections
  Health & safety rules regarding neck strips & brushes
  Towels
  Sanitary regulations for liquids, creams, powders & cosmetics
  Health & safety regulations regarding headrests, treatment tables & sink
  Regulatory health & safety rules for invasive procedures
  Regulatory health & safety rules pertaining to skin peeling
  Prohibited instruments
  Regulatory controls regarding cleanliness & repair
Title: How to Cope With People You Cannot Stand:
(Les Nouvelles Esthetiques April 2002)
Topics
  Where we earn our living is not a social club
  How to recognize the various character types of people
  Acknowledging the powerful influence of our own behavior has on others
  Behavior patterns that give you away
  Aggressive habits defined – victimizing behavior patterns, ambivalent attitudes, controlling & competitive behavior
  How to survive working with someone who despises you
  How to deal with colleagues, superiors & clients who have over-inflated self-images
  Setting boundaries
  What can & should we do with those who make us feel uncomfortable about ourselves & our work
  Managing two-faced co-workers
  What to do if you want to work well with others
  Emotions have no logic
Title: Professional Unity:
(Dermascope September 2002)
Topics
  The paradox of working in the medical world
  It’s more than just a treat
  A need for more support
  Professional unification
  Finding solution
  Professional relationships matter more than ever
  An aggressive strategy
Title: How to Be a Great Manager:
(Les Nouvelles Esthetiques September 2002)
Topics
  Effective management is essential
  The high price of poor management
  The three major rules of management
  The seven basic principles of management
  Ten things successful managers avoid
  The five most widely recognized management styles
  Necessary attributes of a good manager mastering management
Title: Fifty Tips for Success:
(Les Nouvelles Esthetiques August 2003)
Topics
  50 tips that work
  The career life you are managing may be your own
Title: Why You Need Spa Etiquette – Mind Your Manners:
(Les Nouvelles Esthetiques May 2004)
Topics
  Proper treatment room conduct
  Don’t sound petty
  The No-nos
  Rumors and other forms of gossip
  Appropriate dress in a spa setting
Title: Crime & Prevention In & Around The Salon:
(Dermascope Magazine January 2004)
Title: Getting the Respect You Deserve:
(Dermascope June  2005)
Topics
  Characteristic that make you appear less than competent
  Present your self in the best light possible
  Use your voice to amplify power
  Shine in the voice of others
  Mastering the art of good communication
Section: ARTICLES ON INSIDER INFORMATION
Title: Changes Are Coming An Evaluation of the Esthetic Industry’s Trends:
(Les Nouvelles Esthetiques October 2000)
Topics
  Where are we going as a profession?
  Are we more at risk?
  Should documentation be enforced?
  What will doctors mean to our future?
  Are we becoming worth more money?
  Is advanced education mandatory?
  Do we need better interpersonal skill?
  Final thoughts
Title: Code of Conduct – A Workable Resource for Today’s Industry Professionals:
(Les Nouvelles Esthetiques October 2000)
Topics
  The standard
  A good reputation
  Quality control
  Follow the rules
  Be professional at work
  Hurdle the obstacle
  Write it down
  Keep it cover
  Higher education
  Minimize waste
  Our earning potential
Title: Our History Can Teach Us Where We’re going – From the Past to the Future:
(Les Nouvelles Esthetiques October 2001)
Topics
  Our professional history
  Well-meaning intentions and silly sales philosophies
  Where we are today
  Profile of a modern esthetician
  Confusion
Title: Top 10 Mistakes You Never Make on the Job:
(Les Nouvelles Esthetiques July 2002)
Topics
  You’re past your own “self-life”
  You look bad, so clients think your services are bad
  You don’t know how to properly sell
  You think of your clients as your friends
  You overly depend on just a few select clients
  You’re a loner at work
  You’re not unique
  You’re never document your procedures
  You trend-hop and violate your license
  You think of ideas but never act on them
  Things you’ll want to do
Title: Police Ourselves:
(Les Nouvelles Esthetiques June 2002)
Topics
  Safety equals quality assurance
  Beyond the scope of your licensing
  What must be accomplished first
  Raising standards and expectations for improvements
  Clients/patient safety is everyone’s responsibility
  Not earning what we are worth
  We have only ourselves to blame
  Adapting a proactive approach
  Improving our knowledge of business practices
  The essential steps we need to take
  What we can do
Title: A Year in Review & Upcoming Trends for 2003:
(Les Nouvelles Esthetiques February 2003)
Topics
  Important 2002 occurrences
  Major trends of 2002
  Predictions for 2003
  Trends to come
Title: Sound Hiring - Practices:
(Les Nouvelles Esthetiques December 2003)
Topics
  What most interviewers neglect to do
  Focus on quality recruiting – cot on quantity of applicants
  Be selective – careful deliberation is required
  The fastest way to lose your clients
  The liability factor
  More recommendations to help you avoid legal employee problems
  Hiring laws that must be observed
  Interviewing traps to avoid
  A few tips to help you identify exceptional applicants
  Making your selection
Title: Color Cosmetics – Tracking Teen Trends:
(Les Nouvelles Esthetiques March 2004)
Topics
  There’s money to make
  What do they want?
  Primary instincts and color persuasion
  A question of taste
  What’s in and what’s out
  What’s happening
  What’ not
  Sure-to-please tips
  Think ahead
Title: Trends We Cannot Afford to Ignore:
(Les Nouvelles Esthetiques September 2004)
Topics
  New worker persona
  Cost resolutions
  Legally responsible
  Income multiplicity
  Welcome to the club
  Infotainment
  Career builder and support
  Altered states
  Period of flux
  Professional in transition
  Braking through the age barrier
Title: The New Technology – Are we Making Ourselves Jobless?
(Les Nouvelles Esthetiques January 2005)
Topics
  Changes in trends in employment
  Just how dependent are we, really?
  What we can do & should do
  A final word on technological advancement
Section: ARTICLES ON NEGOTIATIONS
Title: The Power of Negotiation:
(Les Nouvelles Esthetiques June 1997)
Topics
  Plan for a discussion beforehand
  Evaluate the other party’s body language
  How to handle a difficult person
  Timing is every thing
  Addressing the other party’s concern
  Study your opponent
  Study and evaluate the other party’s
  Starting the negotiation
  What your opponent wants from you
  Rehearse your agenda first
  Handling objections
  Always investigate
  Making concessions
  Get it in writing
  Failing to reach a settlement
  Encouraging prospects to make a decision
Title: Passing The Test:
(Les Nouvelles Esthetiques June 1997)
Topics
  The priceless advantage of knowing what you’re worth
  Define your career objective before interviewing
  What you can expect from the interview process
  Mentally prepare yourself first
  Be compassionate to your interviewer
  Guidelines to follow during the interview session
  Use a different approach
Title: Negotiating The Sale:
(Les Nouvelles Esthetiques February 1999)
Topics
  Plan your sales approach beforehand
  Always investigate
  Determine the client’s wants
  Starting the sales negotiation process
  How to deal with resistance
  Don’t be rash
  Making concessions
  Five tips for selling
Section: ARTICLES ON CUSTOMER SERVICE/COMMUNICATIONS
Title: First-Timer to Life-Timer – Customer Service Makes a Big Difference:
(Les Nouvelles Esthetiques December 2001)
Topics
  Don’t keep your expertise a secret
  A lasting impression
  Use education to bring them back
  Create a safe haven and sanctuary
  Put your client’s imagination to work
  No substitute for genuine care
  Strategies to inspire loyalty
  Sell without overselling
  Let the client hear from you
Title: Handling Client Complaints:
(Les Nouvelles Esthetiques May 2004)
Topics
  Clients hate to complain
  An opportunity for change
  Ten ways to take complaints
Title: Client Intimacy:
(June 2002)
Topics
  We are experts on intimacy
  A view form the inside
  All that is sacred
  What really transpires in our treatment rooms
  Where intimacy resis
  The Connection
  Healing practice
  When just caring about our clients isn’t enough
  How we can ensure our client’s continuous involvement
  The goodness of your intentions
Title: Do You Know Who You Are Talking to:
(Dermascope July 2004)
Topics
  The power of communication
  Communicating with purpose – how to speak clearly and with more conviction
  Speak to be heard – how to get your clients to focus on what your are saying
  Getting your clients to retain important information
  Coaching clients at the check out desk with good communication
Section: ARTICLES ON APPEARANCE CONSULTING FOR MEN
Title: Image Development for Men – How Appearance Sends A Message:
(Les Nouvelles Esthetiques January 1997)
Topics
  The process
  Image development vs. image consulting
  Independence vs. interdependence
Title: Aesthetic Consulting for Men:
(Dermascope March 2003)
Topics
  How to identify the two types of male clients
  The best prospects what to watch for
  Becoming a good problem solver
  Preventing expectation discrepancy
  Guidelines for consulting
  Appearance & grooming advice you can offer
  What skin care specialists can teach men about grooming
  Antidotes for baldness
  How to succeed as an aesthetic consultant
Title: Beauty Transformations – Helping Others:
(Dermascope April 2004)
Topics
  Defining genders
  Avoiding the inevitable awkward moment
  Where to begin
  Transforming makeover
  Cosmetic adornment for men
  A transgender make-up session simplified
  Recommendations for hair removal
  Temporary options
  More permanent options
  Medical measures
  Experimental methods currently banned in U.S.
  Concluding remarks
Section: ARTICLES ON APPEARANCE CONSULTING FOR WOMEN
Title: The Art of Self-Nurturing:
(Les Nouvelles Esthetiques April 1995)
Topics
  Appearance is important
  The halo effect
  Do a self-evaluation
  Posture is important
  Business grooming
  Cosmetic enhancement
  Hair care
  Hand and nail care
  Caring for your feet
  Handling halitosis
  Be sensible about your scent
  Complexion care
  Maintaining your wardrobe
  Basic wardrobe plan
Title: Expanding the Boundaries – APPEARANCE COUNSELING – Beyond Facial Treatments:
(Les Nouvelles Esthetiques January 1996)
Topics
  Appearance & success
  The halo effect
  Empowering clients
  What is appearance counseling
  Creating a new image
  Can you provide appearance counseling
Title: Elegance - The Privilege of Age – Dealing with the Baby Boom Generation:
(Les Nouvelles Esthetiques October 1996)
Topics
  Rewards of catering to baby boomers
  How can we help
  Breaking the age barrier
  De-mystifying menopause
  Skin saving discovery
  Age management
  Mood-changing fragrances
  Therapeutic massage
  Diet and vitamin supplements
  Dealing with unwanted hair
  Remedies for skin care discoloration
  Cosmetic surgery
  Mid-life: The age of elegance
  Appearance counseling recommendations
Title: American Styles – And Your Role in Reflecting:
(Les Nouvelles Esthetiques September 1996)
Topics
  Power dressing
  How does this relate to esthetics
  American designers
  Style icons
  Setting examples
Title: Developing Your Essence of Beauty:
(Les Nouvelles Esthetiques May 1997)
Topics
  Feeding beauty
  Follow good examples
  Spontaneity and spirit
  Cultivating a more powerful presence
  Posture yourself
Title: Image Workshops for Clients:
(Les Nouvelles Esthetiques April 1997)
Topics
  Self-evaluation
  Posture
  Makeup for the salon
  Workplace wardrobe
  Enhancing the salon service
  Design a new image workbook
  Put together the workbook
  Instructions to your clients
  The next step
Title: Beauty Mystiques – The Sensuous European Woman:
(Les Nouvelles Esthetiques July 1997)
Topics
  • Potential for attractiveness
  • Approaching pampering
  • Rituals w/ great seriousness
  • Beauty care-not a special treat
  • Pampering rituals
  • Cleopatra, Mary Queen of Scots & Princess Borghese
Title: Replacement Consulting – Wig Selection for Clients with Hair Loss:
(Dermascope August 1997)
Topics
  What constitute hair loss
  Hair loss and hair replacement consulting
  Available hair replacement options
  Hair replacement consideration
  Quality construction
  The importance of styling
  How to measure
  What to say and not say during consulting sessions
Title: Sowing Seeds of Beauty:
(Les Nouvelles Esthetiques October 1987)
Topics
  The silent language of color
  The client’s personal style type
  The fundamental elements of proportion
  Judging a book
  Instant impact
  Full potential