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Section: ARTICLES ON MEDICAL ESTHETICS
Title: Assessing Camouflage Therapy for the Disfigured Patient - A Personal Perspective:
(Dermatology Nursing April 1990)
Topics
 Modified cosmetic techniques
 The role of the nurse
Title: Clinical Cosmetology – A Doctor’s Perspective:
(Les Nouvelles Esthetiques “Clinical Views & News” April 1991)
Topics
 Why dermatologists and estheticians should get to know each other
Title: Dealing With Premenstrual Syndrome –“Clinical Views & News”:
(Les Nouvelles Esthetiques June 1991)
Topics
 The symptoms of PMS
 Skin changes brought
about by PMS
 Dietary recommendations
 Fluid retentions
Title: Looking at the Future – “Clinical Views & News”:
(Les Nouvelles Esthetiques)
Topics

How to determine if clinical aesthetics is right for you
 The First step
Title: Dermatitis - Eczema:
(Les Nouvelles Esthetiques July/August 1992)
Topics
 Seborrheic dermatitis
 Perioral dermatitis
 Eyelid dermatitis
 Photodermatitis
 Photocontact dermatitis
 Circulatory dermatitis
Title: Esthetic Therapy for Cancer Patients:
(Les Nouvelles Esthetiques February 1994)
Topics
 The facial client with cancer
 Understanding cancer
 The diagnosis of cancer
 Therapy for cancer
 Radiation therapy
 The effect of drug therapy on the skin
 Skin care treatment and facial preparations
 Recommending at-home skin care
Title: Camouflage Therapy – Conquering Children’s Emotions:
(Les Nouvelles Esthetiques "Clinical Views & News” November/December 1996)
Topics
 Childhood
 The parent’s
role in therapy
 Dealing with emotions
 The teaching process
 The application
 Adolescent issues
 Marketing services
 Special needs
Title: Skin Problems Related to Hormonal Dysfunction:
(Dermascope Magazine March/April 1997)
Topics
 The five hormones most associated with skin
Title: Procedimientos de Terapia de Camuflaje Para Pacientes Con Desfiguraciones:
(Actualizationes Terapeuticas Dermatologicas y Estiticas Enero/Febrero 2000
Volumen 23 N1 ISSN 0326-8578)
Topics
 El arte de terapia de camuflaje
 Pacientes candidates que con mas probabilidad se beneficiaran can el procediminiento de camuflado
 Materials de camuflaje
 Como tradaja el terapeuta de camuflaje
 El procedimiento de aplicacion
Title: Beauty By Nature:
(Les Nouvelles Esthetiques February 2000)
Topics
 Through the ages
 Things to consider
 Natural skin care recipes
 The natural way
Title: The Doctor is in – A Behind-the- Scenes Look at a Dermatologist’s Office:
(Les Nouvelles Esthetiques April 2000)
Topics
 Dermatologist examination
 Dermatologic therapy
 Common procedures
 Esthetic treatment options
 Disorders of the skin
 Camouflage therapy
 Hygienic skin care procedures
 Scientifically formulated products
Title: Electrolysis & the Burn Patient:
(Dermascope April 2001)
Topics
 Skin grafting
 Causes of excess hair & electrology treatments
 Finding competent professionals
Title: Special Treatment for Clients Over 40:
(Dermascope November 2001)
Topics
 The immense financial benefit of understanding hormonal dysfunction
 Special skin care therapies for clients over 40
 Special training is required
 Offering cosmetic solutions to clients over 40
 How can we be of the most help to clients over 40
 Other great ideas for your clients over 40
Title: New Frontiers:
(Les Nouvelles Esthetiques May 2001)
Topics
 How hospitals hire
 Special qualifications
 Understanding the importance of drug interactions
 The clinical management of acne
 Cosmetic rehabilitation

Becoming part of the medical team
 Aesthetic therapy for cancer & post burn patients
 Do you fit the profile of a dermatology associate?
Title: Vitamins:
(Dermascope Magazine December 2001)
Topics
 The importance of vitamin therapy
 Skin disorders caused by vitamin deficiencies
 Vitamins that are allies of the skin

Vitamin therapy and acne
 Tretinoin: The anti-aging fighter
 Rashes and other skin irritations
 Vitamin C and skin health
 Limitations of vitamin based skin formulations
 When ordering vitamin formulations
 Determining your client’s skin care needs
 In conclusion
Title: Skin Hangover – Healing Therapies to Counteract the Effects of Alcohol:
(Les Nouvelles Esthetiques January 2002)
Topics
 Recognizing alcohol abuse
 Alcohol intolerance
 Women and alcohol consumption
 Alcohol and aging
 The beverage for the skin is alcohol
 How alcohol aggravate acne
 Healing therapies for alcohol addiction
 Acupuncture to ease withdrawal
 First-aid skin treatments for heavy drinkers
 Professional help
Title: What’s the Alternative?
(Les Nouvelles Esthetiques March 2002)
Topics
 Alternative healing terms
 The limitations of alternative medicine
 Identifying disreputable practitioners
 Alternative health care advances
 Natural health remedies for acne
 Ancient organic beauty preparations
 A more natural way
 Alternative therapies
Title: You Are What You Say:
(Dermascope April 2002)
Topics
 Inconsistencies in training encourage misinformation

The importance of keeping your word
 Words come first, assumptions come second
 Why we should always ask questions
 Choose what you say rather than say what you choose
Title: The Medical Mind:
(Les Nouvelles Esthetiques April 2003)
Topics
 Thinking differently
 Variances in practice patterns
 Benefiting from clinical experience
 Improving your career prospects
 Doing things differently
 Definable characteristics of practitioners with medical minds
 Carefully managed skin care
 Transitioning into the world of medicine
 Taking the first steps
 How to go from zero to maximum credibility
 Choosing the right school or program
 A growing trend
Title: Top 10 Questions on Camouflage Therapy:
(Les Nouvelles Esthetiques July 2003)
Topics
 How does a camouflage
therapy session differ from a traditional makeup application?
 Who benefit the most from camouflage therapy service?
 Who would be considered a qualified candidate to practice camouflage therapy on patients?
 What knowledge and technical
skill must be acquired prior to providing cosmetic rehabilitation services?

Where is the best location for a camouflage therapist to provide his or her services?
 What type of people would be considered unsuitable candidates for camouflage therapy services?
 What questions can be asked of the patients prior to beginning the camouflage treatment to determine the patient’s concerns?
 What type of artistry is required?
 What are the best products to conceal disfigurements?
 What are the biggest challenges a camouflage therapist should anticipate having to face when providing his or her services to patients.
Title: Before and After Surgery – The Esthetician Role:
(Les Nouvelles Esthetiques April 2004)
Topics
 If you don’t like it fix it
 Surgical patients have specific needs
 Pre-operative esthetic care suggestions
 Preventive tips for the patient’s well-being
 The essentials
 Precautionary advice
 A post-op home kit
 In summary
Title: Keep it Cool – Skin Care for Extremely
Hot Temperatures:
(Les Nouvelles Esthetiques April 2004)
Topics
 Product recommendations for scorching hot weather
 Effects of AHAs on UV sensitivity
 Appropriate precautions
for to take acne sufferers
 Enjoyin warm weather with care
Title: Concealing with Camouflage:
(PlasticSurgeryProducts – magazine for plastic surgery professionals May 2005)
Topics
 Color matching
 The application process
• Cleansing
• Color selection
• Cover cream application
• Powder application
 Application of Skin Type
• Normal and combination skin
• Oily skin
• Acne-prone skin
• Mature skin
• Dry skin
 Solving Problems
• Eyebrows
• Skin graft discoloration and scar tissue
• Vitiligo or hypopigmentation of the lips
• Matching freckles
• Matching beard stubble
 In Conclusion
Title: The Art of Illusion –
Slimming Without Diet, Exercise or Surgery:
(Les Nouvelles Esthetiques May 2005)
Topics
 Weight fluctuation is a fact of life
 The power of illusion
 Fixing flaws for every figure
 The rewards
Section: ARTICLES ON NURSES IN MEDICAL ESTHETICS
Title: Esthetic Nursing –
Are We Being Replaced?
(Les Nouvelles Esthetiques April 2005)
Topics
 What we’re up against
 The real threat
 Protecting our future won’t be easy
 Joining forces
 How to determine your immediate risk potential
 Profile your qualification
 Who will win?
Title: A Closer Look
Into Esthetics Caregiving By Nurses –
From a Patient & an Educator’s Perspective®©:
(The Rayner Institute September 2004)
Topics
 Plastic surgery nurses as esthetic providers
 Evolution of esthetic nursing
 Core
esthetic nursing competencies
 Ethical considerations
 A
license to touch
 Performing high-risk procedures
 Educational management
 Credentials
 Conclusion
Section: ARTICLES ON ALTERNATIVE MEDICINE
Title: Alternative Healing Methods:
(Les Nouvelles Esthetiques September 2004)
Topics
 Counteracting skin aliments
 Healthy skin the natural way
 Alternative healing
 Remedies for puffiness and redness
 Self-healing hypnosis
 The benefit of biofeedback
 Healthful eating
 Worldwide skin remedies
Section: ARTICLES ON EMPOWERMENT
Title: Make First Impressions Count:
(Les Nouvelles Esthetiques January 1996)
Topics
 The look and feel of success
 Playing the beauty game
 Defining your style
 Fashion rules
 Colors works
 Unfold your image
Title: Image – HOW TO REBUILD YOUR IMAGE FOR SUCCESS Part I:
(Dermascope July/August 1997)
Topics
 It is your responsibility to learn to appear as attractive & in sync with trends
as possible
 Seven habits of
a well-dressed aesthetician
 Lasting impressions
 The well dressed aesthetician
Title: Image – HOW TO REBUILD YOUR IMAGE FOR SUCCESS Part II:
(Dermascope September/October 1997)
Topics
 You want attention? Change your image
 Authoritative career wear
 The unprecedented importance of image
Title: The Million-Dollar Personality:
(Les Nouvelles Esthetiques May 1997)
Topics
 Why are
we related to others the way we do
 Increase the odds of being successful
 Self-assessment
 Make your personality work
 Make an entrance
 The art of conversation
 Tact in conversation
 Speaking with conviction
 Listen
 Little courtesies
 Is this effort worth it? Title: How to Change Your Life with Self-Mentoring:
(Dermascope April 2000)
Topics
 How the child in us sabotages our success
 Gaining control though self-mentoring
 How self-mentoring can help you reach your full-potential
Title: Just Plain Smart – Treating Your Career Like a Business Part 1:
(Dermascope June 2000)
Topics
 Managing your career
 How to thrive during the transition
 The hottest new market to team up or not to team up
with
 Planning the negotiation process
 Anticipating future trends
 The need for higher education
 A head start on your first million
Title: For What it’s Worth – Treating Your Career Like a Business Part 2:
(Dermascope July 2000)
Topics
 The starting point
 Reap what you sow
 Invest in yourself
 Determine your worth
 Get serious
Title: The Habit of Success – Treating Your Career Like a Business Part 3:
(Dermascope August 2000)
Topics
 Preparation is the key
 Invest wisely
 Workplace politics
 Improve your impact
 Pursue your dream
Title: Information Management:
(Les Nouvelles Esthetiques August 2001)
Topics
 Suffering from information overload?
 Is all education valuable?
 Establish a resource library
 Getting the most from the internet
 Working knowledge
 Adjusting our approach to education
 The art of factual skin analysis
 Manage your thinking style
 Facing problems and finding solutions
 Intellectual effort is required
 Intelligence: The difference between mediocrity and excellence
Title: How to Benefit from the Confidence Factor:
(Dermascope July 2002)
Topics
 Confidence is an attitude
 Insecurity is only a temporary state of mind
 The origin of professional confidence
 Know yourself & trust yourself
 A world of good feeling
 How our values & ethics influence our self-confidence
Title: Professional Power – How to
Get it, How to Use it, How to Sustain it:
(Les Nouvelles Esthetiques February 2002)
Topics
 A good reputation
 Serve your purpose
 Practice concentration and focus
 There is power in organization
 Never compete for attention
 The essence of power is generosity
 Master your emotions
 Accept challenges head-on
 Learn the proper way to ask for assistance
 Powerful for life
Title: Top 10 Indicators of Success:
(Les Nouvelles Esthetiques July 2002)
Topics
 Top 10 things that impede success
 A profound truth
 Top 10 ways we experience success
 Early predictors
 Top 10 indicators of success
 Take charge
Title: Working with Business Intelligence:
(Les Nouvelles Esthetiques November 2002)
Topics
 Make more money instantly
 You have nothing to lose
 A different approach
 What business intelligence involves
 A need for education reforms
 Predictable growth and development
Title: Your Legacy:
(Dermascope Magazine December 2002)
Topics
 The right time & place
 One person alone can make an enormous difference
 Inspiring others
 Something to think about
Title: Master Esthetician – How to
Become the Best at What You Do:
(Les Nouvelles Esthetiques December 2002)
Topics

Do you have what it takes?
 Success – the only acceptable outcome
 Success is a journey
 Seven factors of master esthetician status
 Non-enforced requirements
 Advancing your technical abilities
 Making presentations
 Become a contributing writer
 Obtain help from others
 It is a matter of choice
Title: TOP TEN WAYS TO MAKE YOUR JOB EASIER:
(Les Nouvelles Esthetiques July 2005)
Topics
 Put your mind into it
 Know your stuff
 A stocked library
 Love what you do
 People you work with
 Take five for yourself
 See it and believe it
 Who
has it to spend it?
 Be your own mentor
 Be a free agent, not a slave
Section: ARTICLES ON
REGAINING PERSONAL & PROFESSIONAL MOMENTUM
Title: Writing To Expand Professional Horizons:
(Les Nouvelles Esthetics February 1997)
Topics
 Choosing a topic
 Outline
 Research
 Editing
 Tips for professional writing
Title: Why are we not Living Our Dreams: The Importance of Mastering - Difficult Changes:
(Dermascope 1998)
Topics
 Fear is lethal
 Fear is a natural response to change
 Change checklist
 Revamp your attitude by using the “traffic light method”
 Concentrate only on what is important
 Whenever possible seek reliable
advise

Develop effective strategies
 Allow for mistakes & setbacks
 Change brings enlightenment, reflection & renewal
Title: Achieve Financial Success:
(Dermascope August 2000)
Topics
 Key elements of success: passion
& persistence
 Specialized knowledge

Time management
 Sensory vision
 Planning
 Influence and association
 Discipline
 Concentration
& ability to handle stress
 Ability to deal with failure
 To learn how money
works
Title: See And Be Seen:
(Les Nouvelles Esthetiques May 2001)
Topics
 Solid advice
 Be self-assured
 Write for trade publications
 Consistency is key
 Use good judgment
 Where to look
Title: Your Own Worst Enemy:
(Les Nouvelles Esthetiques October 2002)
Topics
 There is always a part of us we hide from ourselves
 Maintaining a victim mentality
 Suffering is of crucial importance to a victim
 Victims are super agreeables
 Victims never get paid what they are worth
 The power of emotionally intelligent thinking
 How we can raise the odds in our favor
 Considerations of power are essential in business & career life
Title: ATTITUDE - The Great Career Builder:
(Les Nouvelles Esthetiques May 2003)
Topics
 Positive conditioning
 Negative
thinking weakens our health
 Deprogramming may be required
 Negative thoughts can take root
 Fighting the fear factor
 Counter-productive thinking
 A positive attitude’s influence
 Maintaining the right attitude
 A fresh approach
 Consider the implications
Title: INTELLECTUAL – Skill Building:
(Dermascope June 2004)
Topics
 Critical thinking defined
 Logical reasoning begins with learning how to make skillful judgments
 Deciphering logical fallacies from true facts
 Evaluating evidence & forming conclusions
 Summary
Section: ARTICLES ON TRAINING & EDUCATION
Title: Choosing a Medical Education:
(Les Nouvelles Esthetiques December 1998)
Topics
 Promise of career opportunities
 Identify quality education programs
 Check out the requirements
 Questions to ask
 Invest in training
Title: The Basic Principles of Teaching:
(Dermascope May 2000)
Topics
 Do you have what it takes to teach?
 Teaching is a social act
 The inner dynamics of the classroom
 Implementation of class rules
 Instructor preparation guidelines
 Establishing a solid basis for your advanced esthetics lesson plan
 Ten rules for effective teaching
Title: The Power of Advanced Education:
(Skin Inc. May 2000)
Topics
 A different perspective
 Professional survival
 A powerful career strategy
 Advanced program
 Career advancement
Title: In Training -
How to Get the Most Out of Your Education:
(Les Nouvelles Esthetiques March 2001)
Topics
 Pick your interest ahead of time
 Slow down your schedule
 Properly prepare in advance
 The hidden benefits of arriving early
 The importance of
a seating location
 Be an active listener
 Put your random thoughts on paper
 The fine points of mind mapping
 What to do on class break
 Participate in class discussion
 What to do after the course ends

Final interpretations
Title: The Choice is
Yours – Advance Your Career with Certification:
(Les Nouvelles Esthetiques February 2001)
Topics
 The Future
 What certification has to offer
 Is the course highly accredited
 Certification as a career advancement tool
 Can we afford, not to be certified
 Can certification be expensive
Section: ARTICLES ON SPEAKING ENGAGEMENTS/ PRESENTATIONS
Title: The Basic Principles of Teaching:
(Dermascope May 2000)
Topics
 Do you have what it takes to teach?
 Teaching is a social act
 The inner dynamics of the classroom
 Implementation of class rules
 Instructor preparation guidelines
 Establishing a solid basis for your advanced esthetics lesson plan
 Ten rules for effective teaching
Title: Make the Most of It – A Guide to Seminars & Conferences:
(Les Nouvelles Esthetiques September 2001)
Topics
 Build a personal treasury of knowledge
 How to chose the right course
 Prepare for the training

What to do during class
 Rules for taking notes
 What to do during breaks
 What to do after the class ends
 Putting notes on tape
 A matter of money and common sense
Title: The Art of Conducting Presentations:
(Dermascope February 2004)
Topics
 Why lecture on skin cancer?
 Where to locate the best sources of information for your talk
 Where you can give your presentation
 What your seminars should include
 Preparing the first draft of your speech
 Staying focused on your subject
 Creating visuals with presentation software
 Where to begin
 A word about your appearance
 What to do if you suffer from stage fright
Section: ARTICLES ON MANAGEMENT, INTERPERSONAL & WORK-RELATED ISSUES
Title: Crime Prevention In and Around The Salon:
(Dermascope Mach 2005)
Topics
 Safety concerns – a fast-growing problem in our industry
 Maintain our own safety
 Self-defense techniques
 Counteracting workplace violence
 Ensure your personal security
 Sexual assault
 Trust your instincts
Title: Business Etiquette:
(Les Nouvelles Esthetiques April 1999)
Topics
 Appropriate verbal conduct
 Acknowledgement of professional obligations
 Acceptable conduct by telephone & email
 Controlling emotions
 The bottom line
Title: Working Together – Improving
Business Relationships Between Women:
(Les Nouvelles Esthetiques September 2000)
Topics
 It’s not your imagination
 Women who run in packs
 Making it work
 Points to remember
 Building stronger alliances
Title: Mind Your Professional Manners:
(Dermascope March 1999)
Topics
 Topics unsuitable for discussion in a business environment
 By our manners we are revealed
 Courtesy & tact begin at home
 Extending hospitality in the workplace
 Guidelines pertaining to telephone etiquette
 E-mail & professional etiquette
 Common courtesies to observe
 Defusing verbal conflicts
Title: First Aid Emergencies – in Your Workplace:
(Dermascope June 2001)
Topics
 Salon or spa first aid emergency preparedness
 Important addresses
 First aid supplies
 Homeopathic first aid kit
 What to do for cuts, lacerations, burns & strains
 First aid procedures for
shock
 When to call a ambulance
 First aid emergency preparedness training
Title: The Importance of Observing HEALTH & SAFETY Regulation:
(Dermascope July 2001)
Topics
 How bacteria enters our bodies
 How bacteria causes disease
 Fighting off disease
 How to prevent the spread of disease
 Standards rules & regulations for health & safety
 Enforcement
 Minimum equipment requirements
 Disinfecting non-electrical instruments and equipment
 Disinfecting electrical instruments
 Disposable instruments & supplies
 Personal cleanliness
 Disease and infections
 Health & safety rules regarding neck strips & brushes
 Towels
 Sanitary regulations for liquids, creams, powders & cosmetics
 Health & safety regulations regarding headrests, treatment tables & sink
 Regulatory health & safety rules for invasive procedures
 Regulatory health & safety rules pertaining to skin peeling
 Prohibited instruments
 Regulatory controls regarding cleanliness & repair
Title: How to Cope With People You Cannot Stand:
(Les Nouvelles Esthetiques April 2002)
Topics
 Where we earn our living is not a social club
 How to recognize the various character types of people
 Acknowledging the powerful influence of our own behavior has on others
 Behavior patterns that give you away
 Aggressive habits defined – victimizing behavior patterns, ambivalent attitudes, controlling & competitive behavior
 How to survive working with someone who despises you
 How to deal with colleagues, superiors & clients who have over-inflated self-images
 Setting boundaries
 What can & should we do with those who make us feel uncomfortable about ourselves & our work
 Managing two-faced co-workers
 What to do if you want to work well with others
 Emotions have no logic
Title: Professional Unity:
(Dermascope September 2002)
Topics
 The paradox of working in the medical world
 It’s more than just a treat
 A need for more support
 Professional unification
 Finding solution
 Professional relationships matter more than ever
 An aggressive strategy
Title: How to Be a Great Manager:
(Les Nouvelles Esthetiques September 2002)
Topics
 Effective management is essential
 The high price of poor management
 The three major rules of management
 The seven basic principles of management
 Ten things successful managers avoid
 The five most widely recognized management styles
 Necessary attributes of a good manager mastering management
Title: Fifty Tips for Success:
(Les Nouvelles Esthetiques August 2003)
Topics
 50 tips that work
 The career life you are managing
may be your own
Title: Why You Need Spa Etiquette – Mind Your Manners:
(Les Nouvelles Esthetiques May 2004)
Topics
 Proper treatment room conduct
 Don’t sound petty
 The No-nos
 Rumors and other forms of gossip
 Appropriate dress in a spa setting
Title: Crime & Prevention In & Around The Salon:
(Dermascope Magazine January 2004)
Title: Getting the Respect You Deserve:
(Dermascope June 2005)
Topics
 Characteristic that make you appear less than competent
 Present your self in the best light possible
 Use your voice to amplify power
 Shine in the voice of others
 Mastering the art of good communication
Section: ARTICLES ON INSIDER INFORMATION
Title: Changes Are Coming An Evaluation of the
Esthetic Industry’s Trends:
(Les Nouvelles Esthetiques October 2000)
Topics
 Where are we going as a profession?
 Are we more at risk?
 Should documentation be enforced?
 What will doctors mean to our future?
 Are we becoming worth more money?
 Is advanced education mandatory?
 Do we need better interpersonal skill?
 Final
thoughts
Title: Code of Conduct – A Workable Resource for Today’s Industry Professionals:
(Les Nouvelles Esthetiques October 2000)
Topics
 The standard
 A good reputation
 Quality control
 Follow the rules
 Be professional at work
 Hurdle the obstacle
 Write it down
 Keep it cover
 Higher education
 Minimize waste
 Our earning potential
Title: Our History
Can Teach Us Where We’re going – From the Past to the Future:
(Les Nouvelles Esthetiques October 2001)
Topics
 Our professional history
 Well-meaning intentions and silly sales philosophies
 Where we are today
 Profile of a modern esthetician
 Confusion
Title: Top 10 Mistakes You Never Make on the Job:
(Les Nouvelles Esthetiques July 2002)
Topics
 You’re past your own “self-life”
 You look bad, so clients think your services are bad
 You don’t know how
to properly sell
 You think of your clients as your friends
 You overly depend on just a few select clients
 You’re a loner at work
 You’re not unique
 You’re never document your procedures
 You trend-hop and violate your license
 You think of ideas but never act on them
 Things you’ll want to do
Title: Police Ourselves:
(Les Nouvelles Esthetiques June 2002)
Topics
 Safety equals quality assurance
 Beyond the scope of your licensing
 What must be accomplished first
 Raising standards and expectations for improvements
 Clients/patient safety is everyone’s responsibility
 Not earning what we are worth
 We have only ourselves to blame
 Adapting a proactive approach
 Improving our knowledge of business practices
 The essential steps we need to take
 What we can do
Title: A Year in Review & Upcoming Trends for 2003:
(Les Nouvelles Esthetiques February 2003)
Topics
 Important 2002 occurrences
 Major trends of 2002
 Predictions for 2003
 Trends to come
Title: Sound Hiring - Practices:
(Les Nouvelles Esthetiques December 2003)
Topics
 What most interviewers neglect to do
 Focus on quality recruiting –
cot on quantity of applicants
 Be selective –
careful deliberation is required
 The fastest way to lose your clients
 The
liability factor
 More recommendations to help you avoid legal employee problems
 Hiring laws that must be observed
 Interviewing traps to avoid
 A few tips to help you identify exceptional applicants
 Making your selection
Title: Color Cosmetics – Tracking Teen Trends:
(Les Nouvelles Esthetiques March 2004)
Topics
 There’s money to make
 What do they want?
 Primary instincts and color persuasion
 A question of taste
 What’s in and what’s out
 What’s happening
 What’ not
 Sure-to-please tips
 Think ahead
Title: Trends We Cannot Afford to Ignore:
(Les Nouvelles Esthetiques September 2004)
Topics
 New worker persona
 Cost resolutions
 Legally responsible
 Income multiplicity
 Welcome to the club
 Infotainment
 Career builder and support
 Altered states
 Period of flux
 Professional in transition
 Braking through the age barrier
Title: The New Technology –
Are we Making Ourselves Jobless?
(Les Nouvelles Esthetiques January 2005)
Topics
 Changes in trends in employment
 Just how dependent are we, really?
 What we can do & should do
 A final word on technological advancement
Section: ARTICLES ON NEGOTIATIONS
Title: The Power of Negotiation:
(Les Nouvelles Esthetiques June 1997)
Topics
 Plan for a discussion beforehand
 Evaluate the other party’s body language
 How to handle a difficult person
 Timing is every thing
 Addressing the other party’s concern
 Study your opponent
 Study and evaluate the other party’s
 Starting the negotiation
 What your opponent wants from you
 Rehearse your agenda first
 Handling objections
 Always investigate
 Making concessions
 Get it in writing
 Failing to reach a settlement
 Encouraging prospects to make a decision
Title: Passing The Test:
(Les Nouvelles Esthetiques June 1997)
Topics
 The priceless advantage of knowing what you’re worth
 Define your career objective before interviewing
 What you can expect from the interview process
 Mentally prepare yourself first
 Be compassionate to your interviewer
 Guidelines to follow during the interview session
 Use a different approach
Title: Negotiating The Sale:
(Les Nouvelles Esthetiques February 1999)
Topics
 Plan your sales approach beforehand
 Always investigate
 Determine the client’s wants
 Starting the sales negotiation process
 How to deal with resistance
 Don’t be rash
 Making concessions
 Five tips for selling
Section: ARTICLES ON CUSTOMER SERVICE/COMMUNICATIONS
Title: First-Timer to Life-Timer – Customer Service Makes a Big Difference:
(Les Nouvelles Esthetiques December 2001)
Topics
 Don’t keep your expertise a secret
 A lasting impression
 Use education to bring them back
 Create a safe haven and sanctuary
 Put your client’s imagination to work
 No substitute for genuine care
 Strategies to inspire loyalty
 Sell without overselling
 Let the client hear from you
Title: Handling Client Complaints:
(Les Nouvelles Esthetiques May 2004)
Topics
 Clients hate to complain
 An opportunity for change
 Ten ways to take complaints
Title: Client Intimacy:
(June 2002)
Topics
 We are experts on intimacy
 A view form the inside
 All that is sacred
 What really transpires in our treatment rooms
 Where intimacy
resis
 The Connection
 Healing practice
 When just caring about our clients isn’t enough
 How we can ensure our client’s continuous involvement
 The goodness of your intentions
Title: Do You Know Who You
Are Talking to:
(Dermascope July 2004)
Topics
 The power of communication
 Communicating with purpose – how to speak clearly and with more conviction
 Speak to be heard – how to get your clients to focus on what your are saying
 Getting your clients to retain important information
 Coaching clients at the check out desk with good communication
Section: ARTICLES ON APPEARANCE CONSULTING FOR MEN
Title: Image Development for Men – How Appearance Sends A Message:
(Les Nouvelles Esthetiques January 1997)
Topics
 The process
 Image development vs. image consulting
 Independence vs. interdependence
Title: Aesthetic Consulting for Men:
(Dermascope March 2003)
Topics
 How to identify the two types of male clients
 The best prospects what to watch for
 Becoming a good problem solver
 Preventing expectation discrepancy
 Guidelines for consulting
 Appearance & grooming advice you can offer
 What skin care specialists can teach men about grooming
 Antidotes for baldness
 How to succeed as an aesthetic consultant
Title: Beauty Transformations – Helping Others:
(Dermascope April 2004)
Topics
 Defining genders
 Avoiding the inevitable awkward moment
 Where to begin
 Transforming makeover
 Cosmetic adornment for men
 A transgender make-up session simplified
 Recommendations for hair removal
 Temporary options
 More permanent options
 Medical measures
 Experimental methods currently banned in U.S.
 Concluding remarks
Section: ARTICLES ON APPEARANCE CONSULTING FOR WOMEN
Title: The Art of Self-Nurturing:
(Les Nouvelles Esthetiques April 1995)
Topics
 Appearance is important
 The halo effect
 Do a self-evaluation
 Posture is important
 Business grooming
 Cosmetic enhancement
 Hair care
 Hand and nail care
 Caring for your feet
 Handling halitosis
 Be sensible about your scent
 Complexion care
 Maintaining your wardrobe
 Basic wardrobe plan
Title: Expanding the Boundaries – APPEARANCE COUNSELING – Beyond Facial Treatments:
(Les Nouvelles Esthetiques January 1996)
Topics
 Appearance & success
 The halo effect
 Empowering clients
 What is appearance counseling
 Creating a new image
 Can you provide appearance counseling
Title: Elegance - The Privilege of Age – Dealing with the Baby Boom Generation:
(Les Nouvelles Esthetiques October 1996)
Topics
 Rewards of catering to baby boomers
 How can we help
 Breaking the age barrier
 De-mystifying menopause
 Skin saving discovery
 Age management
 Mood-changing fragrances
 Therapeutic massage
 Diet and vitamin supplements

Dealing with unwanted hair
 Remedies for skin care discoloration
 Cosmetic surgery
 Mid-life: The age of elegance
 Appearance counseling recommendations
Title: American Styles – And Your Role in Reflecting:
(Les Nouvelles Esthetiques September 1996)
Topics
 Power dressing
 How does this relate to esthetics
 American designers
 Style icons
 Setting examples
Title: Developing Your Essence of Beauty:
(Les Nouvelles Esthetiques May 1997)
Topics
 Feeding beauty
 Follow good examples
 Spontaneity and spirit
 Cultivating a more powerful presence
 Posture yourself
Title: Image Workshops for Clients:
(Les Nouvelles Esthetiques April 1997)
Topics
 Self-evaluation
 Posture
 Makeup for the salon
 Workplace wardrobe
 Enhancing the salon service
 Design a new image workbook
 Put together the workbook
 Instructions to your clients
 The next step
Title: Beauty Mystiques – The Sensuous European Woman:
(Les Nouvelles Esthetiques July 1997)
Topics
- Potential for
attractiveness
- Approaching pampering
- Rituals w/ great
seriousness
- Beauty care-not a special
treat
- Pampering rituals
- Cleopatra, Mary Queen of
Scots & Princess Borghese
Title: Replacement Consulting – Wig Selection for Clients with Hair Loss:
(Dermascope August 1997)
Topics
 What constitute hair loss
 Hair loss and hair replacement consulting
 Available hair replacement options
 Hair replacement consideration
 Quality construction
 The importance of styling
 How to measure
 What to say and not say during consulting sessions
Title: Sowing Seeds of Beauty:
(Les Nouvelles Esthetiques October 1987)
Topics
 The silent language of color
 The client’s personal style type
 The fundamental elements of proportion
 Judging a book
 Instant impact
 Full potential
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